The use of sampling methods in advertising research: a gap between theory and practice
- Creator: Sarstedt, Marko , Bengart, Paul , Shaltoni, Abdel Monim , Lehmann, Sebastian
- Resource Type: journal article
- Date: 2018
Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2016
Applying the future time perspective scale to advertising research
- Creator: Kuppelwieser, Volker G. , Sarstedt, Marko
- Resource Type: journal article
- Date: 2014